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Toto Wolff Set to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking achievements in F1

Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – following McLaren was appraised at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately five percent.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We are providing no comment on the matter. The management structure of the team stays unchanged, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 after Ineos bought its stake for £208m in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently as a consequence of the growing popularity of the sport globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports movie to date.

Current Standings

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Jennifer Davis

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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