TikTok is introducing a updated setting that allows them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This development coincides with a increase in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing content creators on another major platform primarily display clips produced artificially. A significant portion of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” stated a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network tagged as AI-generated. In total, more than 100 mn media items are submitted to the platform daily, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the level of artificial media they view by accessing the content preference setting in the application and choosing the AI content topic. Further subjects that can already be modified under the filter encompass current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
Its policies mandate creators to identify lifelike AI-made content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the app will now attach an artificially created label to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This measure is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The platform is also establishing a $2m awareness program for professionals and organizations to develop learning resources about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training computer science.
Platform Protection
The video-sharing app has supported its moderation strategy, following debate over proposals to make redundant hundreds of safety staff in the United Kingdom. It is set to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive explained that people-led review would remain essential, but AI can protect employees by removing the most distressing content prior to it has to be seen by staff. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”